Lionbridge MSC (Marketing Service Center)


Welcome to the Lionbridge MSC (Marketing Service Center) team training page! This page provides access to recent trainings that were developed for our translation partners on the topics of SEO, Pay Per Click, and SEMRush keyword research.

Get acquainted with SEO!

SEO Training: Keyword Lists & Pay Per Click Ads

Search - PPC Module

Search - SEO Module

SEMrush Keyword Research Training - Basic Level

Get acquainted with SEO!

Discover the basics of Search Engine Optimization in a short training video that covers the principles behind keyword analysis and how translators can support the SEO localization process.

SEO Training: Keyword Lists & Pay Per Click Ads

Angela Di Paolo, Digital Project Manager and SEM expert, walks us through the Lionbridge process for the creation of keyword lists relevant to the target market and gives an introduction on the creation of effective PPC ads. Aimed at SEO experts of all levels, this training is essential for all partners who will work on Lionbridge SEO projects.

Search - PPC module

In this 90 minute webinar, Angela Di Paolo, Digital Project Manager, delivers the second part of her 2017 training, with a particular emphasis on Pay Per Click (PPC).

Search - SEO Module

Angela Di Paola, Digital Project Manager based in our Dublin office, recently held well-attended webinars aimed at introducing our community partners to all aspects of Pay Per Click. The 2 presentations below will give you an essential overview of an activity for which the localization demand is growing rapidly.

Welcome aboard!

SEMrush Keyword Research Training - Basic Level

Our SEO team developed a new training designed to teach you how to perform Keyword research using the SEMrush platform. SEMrush is a powerful competitive intelligence tool for online marketing, from SEO and PPC to social media and video advertising research.

The tool works from an initial seed keyword list right through to the generation of high potential keyword outputs. If you are specialized in SEO or interested in developing your services in this area, the video below provides a great introduction.